中文(ZH) 市场监管总局：合理降低佣金、抽成、会员费等费用，减轻个体工商户运营初期成本压力

China directs platforms to cut fees for small businesses

By PulseAugur Editorial · [1 sources] · 2026-07-20 08:06

Chinese regulators are urging platform companies to reduce fees for individual businesses, including commissions, service charges, and marketing costs. This initiative aims to alleviate the initial operating expenses for new small businesses. The guidance also emphasizes standardizing platform fee practices to ensure compliance. AI

RANK_REASON Government policy directive impacting multiple businesses. [lever_c_demoted from significant: ic=1 ai=0.4]

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China directs platforms to cut fees for small businesses

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36氪 (36Kr) TIER_1 中文(ZH) · 2026-07-20 08:06

State Administration for Market Regulation: Reasonably reduce commissions, fees, membership fees, etc., to alleviate the initial operating cost pressure for individual businesses.

36氪获悉，市场监管总局办公厅印发《推动平台企业赋能个体工商户发展行动方案》的通知。引导平台企业为新入驻个体工商户提供让利服务，合理降低佣金、抽成、会员费、技术服务费、信息服务费、营销推广费等费用，减轻个体工商户运营初期成本压力。落实《网络交易平台收费行为合规指南》，规范和引导平台企业收费行为。

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State Administration for Market Regulation: Reasonably reduce commissions, fees, membership fees, etc., to alleviate the initial operating cost pressure for individual businesses.

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