The future of internet advertising operations is being debated, with a focus on whether AI or human expertise will prevail. One perspective suggests that AI's rise may render traditional advertising agencies obsolete, advocating instead for "resident support" models. This approach emphasizes the importance of primary information and is being championed by a former sales director from CyberAgent. AI
IMPACT Debates the role of AI in advertising operations, potentially reshaping agency models and the demand for human expertise.
RANK_REASON The item discusses opinions and future trends in AI's impact on advertising, rather than a specific product release or event.
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