Norwegian footballer Erling Haaland has become an unlikely tourism ambassador for Norway in China. His popularity, amplified by advertising campaigns and his presence during the World Cup, has significantly boosted Chinese interest in visiting Norway. This surge in interest has led to a doubling of overnight stays from Chinese tourists in Norway in 2024 compared to the previous year, making China the second-largest source of non-European tourists for the country. AI
RANK_REASON This is not AI news; it is about a celebrity's impact on tourism.
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