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USA TODAY Co. generates more revenue from AI licensing than ads

USA TODAY Co. reported that in Q1 2026, revenue generated from AI licensing deals with Meta and Microsoft, combined with digital subscriptions, surpassed advertising income. This strategic shift led to a 45% increase in adjusted EBITDA and the strongest revenue trend observed in four years for the company. AI

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IMPACT Demonstrates a new revenue stream for media companies, potentially shifting focus from advertising to AI-driven content licensing.

RANK_REASON A company's AI licensing revenue exceeding traditional advertising income is a significant shift in business models.

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COVERAGE [1]

  1. Mastodon — mastodon.social TIER_1 · ppcland ·

    ICYMI: USA TODAY Co. makes more money from AI than ads in a single quarter: USA TODAY Co. Q1 2026: AI licensing with Meta and Microsoft plus digital subscriptio

    ICYMI: USA TODAY Co. makes more money from AI than ads in a single quarter: USA TODAY Co. Q1 2026: AI licensing with Meta and Microsoft plus digital subscriptions push adjusted EBITDA up 45% and revenue to best trend in four years. https:// ppc.land/usa-today-co-makes-mo re-money…