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中文(ZH) 存储涨价周期下成本大增,手机企业纷纷转战海外市场

Chinese smartphone makers shift focus overseas amid rising costs

Chinese smartphone companies like Oppo and Realme are shifting their focus to overseas markets due to rising component costs, particularly for memory storage. Realme will pause product updates in China to better align with global product strategies, while Meizu has also announced a similar move, halting domestic phone releases to concentrate on overseas business, AI glasses, and its PANDAER tech brand. This strategic pivot indicates a broader industry trend of adapting to market pressures and evolving business models towards AI-driven software. AI

IMPACT Companies are reorienting product strategies and business models, with Meizu explicitly mentioning a shift towards AI-driven software, indicating a broader industry trend.

RANK_REASON News about product strategy shifts and market focus adjustments for consumer electronics companies.

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AI-generated summary · Google Gemini · from 1 sources. How we write summaries →

Chinese smartphone makers shift focus overseas amid rising costs

COVERAGE [1]

  1. 36氪 (36Kr) TIER_1 中文(ZH) ·

    Under the storage price increase cycle, costs soar, and mobile phone companies are turning to overseas markets.

    存储涨价超级周期下,手机企业成本大增,行业调整不断。从OPPO获悉,为了进一步整合集团资源,实现全球产品战略的协同,未来realme新品将聚焦海外市场,在中国市场暂停产品更新。值得一提的是,存储涨价周期下,realme并非首家作出产品重心调整的公司。今年2月,魅族也曾对外官宣,在市场竞争激烈及内存价格持续上涨的环境下,公司将暂停国内手机新产品发布。与此同时,海外手机业务、AI眼镜和PANDAER科技潮流品牌业务,将启动市场化运作,公司将从过去以硬件为主导转向以Al驱动软件产品为主导的发展方向。这表明,魅族手机将逐渐退出国内市场,转而聚焦海外。(证券时报)