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Bare Knuckle Boxing CEO details franchise-like growth plan and TikTok success

David Tetreault, CEO of Bare Knuckle Boxing (BKB), is implementing a growth strategy focused on treating the promotion as a sports franchise rather than a typical boxing organization. His plan involves signing established boxers and former MMA champions, emphasizing their personal stories, and leveraging unique distribution channels. BKB has seen significant success on TikTok, achieving record watch times for live sports and accumulating over 53 million likes on the platform. AI

RANK_REASON The article is an interview with the CEO of a sports promotion company discussing their business strategy and success on social media, rather than a new product release or significant industry event.

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Bare Knuckle Boxing CEO details franchise-like growth plan and TikTok success

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  1. Forbes — Innovation TIER_1 English(EN) · Brian Mazique, Contributor ·

    Bare Knuckle Boxing CEO Shares Growth Plan And TikTok Success

    Bare Knuckle Boxing CEO David Tetreault detailed BKB's growth strategy and its TikTok surge, including a record live pilot and more than 53 million likes.