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AI widens marketing accountability gap, CMOs urged to act

By PulseAugur Editorial · [1 sources] ·

Artificial intelligence is widening the accountability gap in marketing, according to InMarket CMO Natalie Bastian. As AI transitions from pilot programs to widespread production, marketers are failing to keep pace with the associated responsibilities. Bastian suggests strategies for Chief Marketing Officers to address these emerging challenges. AI

IMPACT Highlights the growing need for ethical frameworks and accountability measures as AI adoption in marketing accelerates.

RANK_REASON Opinion piece from a CMO discussing the impact of AI on marketing accountability.

Read on Mastodon — fosstodon.org →

AI-generated summary · Google Gemini · from 1 sources. How we write summaries →

AI widens marketing accountability gap, CMOs urged to act

COVERAGE [1]

  1. Mastodon — fosstodon.org TIER_1 English(EN) · [email protected] ·

    # AI is accelerating the accountability gap. Here’s how CMOs can close it. InMarket CMO Natalie Bastian lays out what marketers are missing as AI moves from the

    # AI is accelerating the accountability gap. Here’s how CMOs can close it. InMarket CMO Natalie Bastian lays out what marketers are missing as AI moves from the pilot phase to production at wider scale. https://www. marketingdive.com/news/ai-is-a ccelerating-the-accountability-ga…

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