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Crunchyroll locks merchandise store behind premium subscription tiers

Sony's anime streaming service, Crunchyroll, has implemented a new policy requiring users to subscribe to its "Mega" or "Ultimate" fan tiers to access its merchandise store. This means customers must pay $14 or $18 per month, respectively, to purchase exclusive collaborations, drops, and premium releases. The decision has been met with significant backlash from fans on social media, who criticize the move as greedy and express their intent to cancel subscriptions or shop elsewhere. This follows similar price increases by Sony for its PlayStation Plus service and hardware. AI

IMPACT Minimal direct impact on AI operations; primarily affects consumer access to merchandise.

RANK_REASON A change in access policy for a merchandise store, not a core product or frontier release.

Read on Forbes — Innovation →

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Crunchyroll locks merchandise store behind premium subscription tiers

COVERAGE [1]

  1. Forbes — Innovation TIER_1 English(EN) · Paul Tassi, Senior Contributor ·

    Sony’s Crunchyroll Has Put Its Merchandise Store Behind Paywall

    Crunchyroll, has announced that subscribers will need to be in its “Mega” or “Ultimate” fan tiers in order to make purchases in its merchandise shop,