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Rivian launches R2 SUV with cost-saving "subtraction" design

Rivian has launched its new R2 electric SUV, priced at $49,990, aiming to be its volume seller. The company achieved this lower cost and improved efficiency through a design philosophy of "subtraction," focusing on reducing complexity, weight, and component count. Innovations include consolidating electrical components, using a unibody structure, integrating the battery pack as the vehicle floor, and developing in-house controllers for significant cost savings. AI

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RANK_REASON Product launch of a new vehicle model.

Read on Forbes — Innovation →

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Rivian launches R2 SUV with cost-saving "subtraction" design

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Product launch of a new vehicle model.
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COVERAGE [1]

  1. Forbes — Innovation TIER_1 English(EN) · Ed Garsten, Senior Contributor ·

    Rivian Uses Creative Subtraction To Add Features To The New R2

    Rivian used a myriad creative design and engineering methods to take cost and weight out of the new electric R2 SUV in order to keep its price at an attractive level.