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中文(ZH) OPPO:realme新品将聚焦海外市场,中国市场暂停产品更新

OPPO refocuses realme brand on overseas markets, pauses China updates

OPPO is consolidating its resources by focusing its realme brand on overseas markets, while pausing new product updates for realme in China. The OnePlus brand will continue its product updates in the Chinese market, with both brands maintaining their focus on gaming and performance experiences. This strategic shift aims to better align OPPO's global product strategy. AI

RANK_REASON Product strategy update from a major smartphone manufacturer.

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OPPO refocuses realme brand on overseas markets, pauses China updates

COVERAGE [1]

  1. 36氪 (36Kr) TIER_1 中文(ZH) ·

    OPPO: realme's new products will focus on overseas markets, product updates in the Chinese market are suspended

    36氪从OPPO方面获悉,为了进一步整合集团资源,实现全球产品战略的协同,未来 realme 新品将聚焦海外市场,在中国市场暂停产品更新;一加在中国市场的产品更新保持不变。realme和一加将持续在游戏和性能领域为用户提供优质的体验。