New research indicates that phone calls originating from ChatGPT referrals are more effective at converting into leads than any other marketing channel. A study by Invoca, which is the first to specifically analyze AI referral data, found that ChatGPT-driven calls outperformed other sources, even when considering average overall conversion rates. AI
IMPACT Demonstrates a new, highly effective channel for lead generation using AI tools like ChatGPT.
RANK_REASON The cluster discusses the performance of an existing AI tool (ChatGPT) in a specific application (lead generation), rather than a new release or core research.
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