Anthropic has begun offering its Claude AI models with localized pricing in India, marking the country as its second-largest market. Claude Pro is available for ₹2,000 per month, and Claude Max starts at ₹11,999 per month. This move signifies an expansion of Anthropic's subscription services and a strategy to better cater to local markets through adjusted pricing. AI
IMPACT Anthropic's localized pricing strategy in India may accelerate adoption of its AI models in the region.
RANK_REASON Product pricing adjustment for a specific market.
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