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中文(ZH) 名创优品YOYO 6月中国单月销售额破亿

Miniso's YOYO IP surpasses 100M yuan in China sales

Miniso's original IP character, YOYO, achieved over 100 million yuan in sales in China during June. Launched in June 2025, YOYO has expanded to 53 countries and regions within a year, marking it as one of China's fastest-scaling original IPs for international markets. AI

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RANK_REASON Product sales milestone for an original IP character.

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Miniso's YOYO IP surpasses 100M yuan in China sales

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  1. 36氪 (36Kr) TIER_1 中文(ZH) ·

    MINISO YOYO's June China monthly sales exceeded 100 million

    36氪获悉,今年6月,名创优品首个原创艺术家IP“YOYO”全系列产品在中国市场单月销售额突破1亿元。自2025年6月首系列推出,YOYO一年内迅速进入全球53个国家和地区,成为最快实现规模化出海的中国原创IP之一。