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AI email tone impacts engagement indirectly, study finds

By PulseAugur Editorial · [3 sources] ·

A field experiment involving 121 employees across six companies investigated the impact of AI-assisted email writing on recipient engagement. The study found that while GPT-5 rewriting emails in a playful tone increased emotional positivity and professional editing decreased it, neither directly affected email open or reply rates. However, the emotional tone generated by the AI indirectly influenced recipient behavior, suggesting that the emotional valence of AI-generated text, rather than its mere use, shapes workplace communication. AI

IMPACT Suggests that the emotional tone of AI-generated text, rather than its use, is key to influencing recipient engagement in professional communication.

RANK_REASON The cluster contains a research paper published on arXiv detailing a field experiment.

Read on arXiv cs.AI →

AI-generated summary · Google Gemini · from 3 sources. How we write summaries →

AI email tone impacts engagement indirectly, study finds

COVERAGE [3]

  1. arXiv cs.AI TIER_1 English(EN) · Ziv Ben-Zion, Teddy Lazebnik ·

    Playful AI in Professional Email: A Field Experiment on Tone and Recipient Engagement

    arXiv:2607.11749v1 Announce Type: new Abstract: Large language models (LLMs) are rapidly reshaping workplace communication, yet whether AI-assisted writing changes how recipients actually behave, and through what channel, remains unknown. Here, in a randomized crossover field exp…

  2. arXiv cs.AI TIER_1 English(EN) · Teddy Lazebnik ·

    Playful AI in Professional Email: A Field Experiment on Tone and Recipient Engagement

    Large language models (LLMs) are rapidly reshaping workplace communication, yet whether AI-assisted writing changes how recipients actually behave, and through what channel, remains unknown. Here, in a randomized crossover field experiment, 121 employees across six companies sent…

  3. Mastodon — mastodon.social TIER_1 English(EN) · notatechguy ·

    Playful AI email tone lifts positivity in 16,880-email field study A field experiment across six companies found GPT-5's playful rewriting lifted emotional tone

    Playful AI email tone lifts positivity in 16,880-email field study A field experiment across six companies found GPT-5's playful rewriting lifted emotional tone, with engagement gains flowing through an indirect path. https://www. notatechguy.com/playful-ai-ema il-tone-lifts-posi…

    LINKS notatechguy.com/playful-ai-email-tone-lif…

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