Research from Bocconi University indicates that increased access to ChatGPT has led to a significant decrease in traditional search engine queries. Over a 20-week period, search queries dropped by 9.4%, eventually reaching 17%. Furthermore, ChatGPT directs a substantially smaller percentage of user sessions to external websites compared to Google, with a preference for knowledge-based sites over those reliant on advertising. AI
IMPACT Widespread adoption of AI chatbots like ChatGPT may significantly alter user behavior and the digital advertising landscape.
RANK_REASON The item discusses research findings about the impact of a product on user behavior, which falls under commentary on AI's influence.
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