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ChatGPT access cuts traditional search queries by up to 17%, study finds · 4 sources tracked

By PulseAugur Editorial · [5 sources] ·

A recent study indicates that increased access to ChatGPT has led to a significant decrease in traditional search engine usage. Researchers from Bocconi University analyzed clickstream data, finding that ChatGPT directs users to external websites in 5.2% of sessions, compared to Google's 31.1%. This shift has resulted in a notable drop in traditional search queries, with one report suggesting a 9.4% reduction overall and a 17% decrease within 20 weeks of wider access. AI

IMPACT Suggests a significant shift in user behavior away from traditional search engines towards AI chatbots for information retrieval.

RANK_REASON Research paper from a university analyzing user behavior data.

Read on Mastodon — fosstodon.org →

AI-generated summary · Google Gemini · from 5 sources. How we write summaries →

ChatGPT access cuts traditional search queries by up to 17%, study finds · 4 sources tracked

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Research paper from a university analyzing user behavior data.
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COVERAGE [5]

  1. Mastodon — fosstodon.org TIER_1 English(EN) · [email protected] ·

    Do you still Google things first or has ChatGPT completely replaced that habit? # AI # ChatGPT # Google

    Do you still Google things first or has ChatGPT completely replaced that habit? # AI # ChatGPT # Google

  2. Mastodon — fosstodon.org TIER_1 English(EN) · [email protected] ·

    Search Engine Journal: ChatGPT Access Tied To 9% Drop In Traditional Search. “A recent look at U.S. desktop browsing shows ChatGPT directed people to outside we

    Search Engine Journal: ChatGPT Access Tied To 9% Drop In Traditional Search. “A recent look at U.S. desktop browsing shows ChatGPT directed people to outside websites in 5.2% of sessions, compared to 31.1% for Google searches. The paper, conducted by Bocconi University researcher…

  3. Mastodon — mastodon.social TIER_1 English(EN) · [email protected] ·

    If ChatGPT is so good, why do so many people still use Google for most searches? What keeps you going back? # ChatGPT # Google # AI

    If ChatGPT is so good, why do so many people still use Google for most searches? What keeps you going back? # ChatGPT # Google # AI

  4. Mastodon — mastodon.social TIER_1 English(EN) · ppcland ·

    FYI: Wider ChatGPT Search access cuts traditional search 9.4%, study finds: A 45,386-household clickstream panel found ChatGPT clicks out on 5.2% of sessions, G

    FYI: Wider ChatGPT Search access cuts traditional search 9.4%, study finds: A 45,386-household clickstream panel found ChatGPT clicks out on 5.2% of sessions, Google 31.1%. Wider access cut traditional search 17% within twenty weeks. https:// ppc.land/wider-chatgpt-search- access…

    LINKS ppc.land/wider-chatgpt-search-access-cuts…
  5. Mastodon — mastodon.social TIER_1 English(EN) · [email protected] ·

    Research from Bocconi University shows broader ChatGPT access reduced traditional search queries by 9.4%, reaching 17% after 20 weeks. ChatGPT sends 5.2% of ses

    Research from Bocconi University shows broader ChatGPT access reduced traditional search queries by 9.4%, reaching 17% after 20 weeks. ChatGPT sends 5.2% of sessions to external sites versus 31.1% for Google, favouring knowledge sites over ad-supported platforms. Academic referra…

    LINKS searchenginejournal.com/…/582167 searchenginejournal.com/…/553718

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