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中文(ZH) lululemon「割不动」中国人了

lululemon can't 'cut' Chinese people anymore

Lululemon is facing significant challenges in the Chinese market, with its brand image tarnished by recent events like a poorly handled outdoor yoga session during heavy rain and ongoing fabric quality issues. These incidents have eroded consumer trust and led to a substantial drop in its stock price, with shares falling over 43% since early 2026. The company's strategy, once built on community marketing and a AI

RANK_REASON [lever_c_demoted from research: ic=1 ai=1.0]

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lululemon can't 'cut' Chinese people anymore

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  1. 36氪 (36Kr) TIER_1 中文(ZH) ·

    lululemon can't 'cut' Chinese people anymore

    <p><strong>作者 |&nbsp;</strong>谢芸子</p> <p><strong>编辑 | </strong>张帆</p> <p>在中国市场,lululemon开始被人们拿着放大镜审视。</p> <p>6月中旬,lululemon在上海北外滩举办了一场大型户外瑜伽活动,中途遭遇暴雨。lululemon并未取消活动,而是让上千人在湿滑的瑜伽垫上完成了全套动作。</p> <p>现场画面被社交网络疯传。整齐划一的雨中静坐,被人们诟病为“矫揉造作”“品牌不为用户着想”,甚至被部分网友拿来与《周处除三害》中的邪教作对比。</p> <p><stron…