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Dating apps ditch swipe for AI-powered, pay-per-date models

Known, a new dating app founded by Stanford dropouts Celeste Amadon and Asher Allen, is challenging the traditional swipe-based model by charging users a $15 fee per date. The company believes this pay-per-date structure better aligns incentives, as dating apps should profit from facilitating actual meetings rather than endless profile browsing. Known utilizes AI for onboarding and booking dates, aiming to reduce the ineffectiveness and user dissatisfaction associated with current dating platforms. Another startup, 222, is also experimenting with AI-driven matchmaking, focusing on group dinners to foster real-world social interactions and combat the transactional nature of online dating. AI

IMPACT New AI-driven models in dating apps could shift user expectations towards more efficient and less transactional matchmaking.

RANK_REASON The article discusses new product launches and business models in the dating app industry, which are AI-adjacent but not core AI releases.

Read on Forbes — Innovation →

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Dating apps ditch swipe for AI-powered, pay-per-date models

COVERAGE [1]

  1. Forbes — Innovation TIER_1 English(EN) · Sofia Chierchio, Forbes Staff ·

    These Gen Z Founders Are Reinventing Dating Apps, Without The Swipe

    Swiping took dating apps mainstream. Now a new crop of startups is betting that the next big dating platform will feel less like a feed and more like a wingman.