RMG, a boutique public relations firm founded by Zach Rosenfield, has achieved significant revenue growth by prioritizing quality over quantity, maintaining a lean team of 12 professionals. The firm represents a high-profile clientele, including celebrities like Robert De Niro and Al Pacino, as well as major corporations such as The Hershey Company, which generate over a billion dollars annually. RMG's core strategy involves a deliberate 'no' approach to new clients, allowing them to meticulously vet potential relationships and ensure a strong fit, a method that has resulted in approximately 95% of their business coming through referrals. AI
RANK_REASON The article discusses a PR firm's business strategy and client roster, which is an AI-adjacent industry topic but not core AI news.
- Al Pacino
- Amanda Brocato
- Authentic Brands Group
- Crash Champions
- Danny DeVito
- ESPN+
- Fortune
- Helen Mirren
- Howard Bragman
- Morgan Freeman
- Patricia Clarkson
- Rich Eisen
- Robert De Niro
- Starkey
- The Hershey Company
- Zach Rosenfield
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