PulseAugur
EN
LIVE 17:59:42

Steam sales hit record $11.1B in H1 2026, driven by Chinese players and legacy titles

Steam has reportedly generated $11.1 billion in revenue during the first half of 2026, marking its most profitable half-year on record. This growth is attributed to a significant increase in Chinese players, higher game prices, popular co-op titles, and improved management of older game catalogues by publishers. Revenue from new releases constituted only 21% of the total, highlighting the growing importance of back-catalogue sales. AI

RANK_REASON Report on sales figures for a major digital distribution platform, indicating significant financial performance and market trends. [lever_c_demoted from significant: ic=1 ai=0.1]

Read on Tom's Hardware →

AI-generated summary · Google Gemini · from 1 sources. How we write summaries →

Steam sales hit record $11.1B in H1 2026, driven by Chinese players and legacy titles

COVERAGE [1]

  1. Tom's Hardware TIER_1 English(EN) · Hassam Nasir ·

    Steam sales reportedly topped $11 billion during H1 2026 due to shifting trends — staggering growth driven by influx of Chinese players and booming legacy catalogues

    Steam made an estimated $11.1 billion in revenue in the first six months of 2026, according to estimates from research firm Alinea Analytics. That's more than it did in the entire pandemic-ridden year of 2020. In fact, even last year's holiday season made 8% less money than H1 20…