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Steam sales surge to $11.1B in H1 2026, driven by Chinese players and legacy titles

By PulseAugur Editorial · [2 sources] ·

Steam has reportedly achieved record-breaking sales, generating an estimated $11.1 billion in the first half of 2026. This figure represents a 14.5% increase compared to the same period in the previous year and surpasses even the entire revenue from 2020. Key factors contributing to this growth include a significant influx of Chinese players, increased game pricing, the popularity of co-op titles, and improved management of older game catalogues by publishers. AI

RANK_REASON Significant financial results for a major platform, driven by identifiable market trends. [lever_c_demoted from significant: ic=2 ai=0.1]

Read on Tom's Hardware →

AI-generated summary · Google Gemini · from 2 sources. How we write summaries →

Steam sales surge to $11.1B in H1 2026, driven by Chinese players and legacy titles

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Significant financial results for a major platform, driven by identifiable market trends. [lever_c_demoted from significant: ic=2 ai=0.1]
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COVERAGE [2]

  1. Tom's Hardware TIER_1 English(EN) · Hassam Nasir ·

    Steam sales reportedly topped $11 billion during H1 2026 due to shifting trends — staggering growth driven by influx of Chinese players and booming legacy catalogues

    Steam made an estimated $11.1 billion in revenue in the first six months of 2026, according to estimates from research firm Alinea Analytics. That's more than it did in the entire pandemic-ridden year of 2020. In fact, even last year's holiday season made 8% less money than H1 20…

  2. Mastodon — mastodon.social TIER_1 English(EN) · [email protected] ·

    Steam sales reportedly topped $11 billion during H1 2026 due to shifting trends — staggering growth drive… Steam made an estimated $11.1 billion in revenue in t

    Steam sales reportedly topped $11 billion during H1 2026 due to shifting trends — staggering growth drive… Steam made an estimated $11.1 billion in revenue in the first six months of 2026, according to estimates from research firm Alinea Analytics. That's more than it did in the …

    LINKS tomshardware.com/…/steam-sales-reportedly…

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