Michael Gargiulo, CEO of VPN.com, explains the critical role domain brokers play in acquiring valuable domain names for businesses. He emphasizes that unused domains can still hold significant value and that buyers often underestimate this. Gargiulo highlights how a broker acts as an intermediary to protect buyers from inadvertently revealing too much information to sellers, which can inflate prices. He advises that for strategic domains impacting launches or rebrands, engaging a broker can save buyers substantial costs by managing negotiations effectively. AI
RANK_REASON The item is an opinion piece from a Forbes contributor discussing the value of domain brokers.
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