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中文(ZH) 徕芬产线将向珠海集中,剃须刀、牙刷拉动新增长丨最前线

Laifen consolidates production to new Zhuhai super factory, driving growth in shavers and toothbrushes

Laifen is consolidating its production lines to a new super factory in Zhuhai, a significant investment exceeding 500 million yuan. This facility, which began operations in August 2025, will house the manufacturing of electric toothbrushes, shavers, and new product lines, supported by advanced motor and assembly workshops. The company is bringing core component production in-house, including self-developed motors, to maintain control over quality and specifications, a strategy that has led to strong sales growth in its shaver and toothbrush categories. AI

RANK_REASON The article details a company's manufacturing consolidation and production strategy for its consumer electronics products, rather than a new AI model release or core AI research.

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Laifen consolidates production to new Zhuhai super factory, driving growth in shavers and toothbrushes

COVERAGE [1]

  1. 36氪 (36Kr) TIER_1 中文(ZH) ·

    Laifen's production lines will be concentrated in Zhuhai, with shavers and toothbrushes driving new growth | Frontline

    <p class="image-wrapper"><img src="https://img.36krcdn.com/hsossms/20260710/v2_df085fd87c51435797d88ce8cac144ac@6221844_oswg3271346oswg2226oswg1426_img_jpg?x-oss-process=image/quality,q_80/format,jpg/interlace,1" /></p> <p class="img-desc">徕芬珠海超级工厂(图源/企业)</p> <p>作者丨欧雪</p> <p>编辑丨袁…