China aims to revive physical stores, make them ‘immersive’, as shield against e-commerce

By PulseAugur Editorial · [1 sources] · 2026-07-09 12:30

China's Ministry of Commerce has released a new roadmap through 2030 aimed at revitalizing physical retail stores. The initiative seeks to create immersive shopping and social experiences to counter the growth of e-commerce. This plan addresses the trend of consumers AI

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China aims to revive physical stores, make them ‘immersive’, as shield against e-commerce

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SCMP — Tech TIER_1 English(EN) · Emma Ma · 2026-07-09 12:30

China aims to revive physical stores, make them ‘immersive’, as shield against e-commerce

With retail sales growth cooling in May to the slowest pace since December 2022 and persistent weakness in big-ticket items extending through last month, Beijing has stepped in to reinvigorate bricks-and-mortar operators facing intense price competition from e-commerce platforms.…