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中文(ZH) 商务部等9部门:禁止平台经营者强制或变相强制商户承担补贴、参与促销活动

China's retail sector to boost innovation with new guidelines

China's Ministry of Commerce and eight other departments have issued new guidelines to foster innovation in the retail sector. The directives aim to standardize pricing and promotional activities, prohibiting platforms from forcing merchants to bear subsidy costs or participate in mandatory promotions. Additionally, the guidelines encourage digital transformation for retail businesses, promote the use of AI in areas like smart shopping assistants and drone delivery, and support the adoption of digital RMB for efficient subsidy distribution. AI

IMPACT Promotes AI adoption in retail for enhanced customer experiences and operational efficiency.

RANK_REASON New government policy impacting a major industry sector. [lever_c_demoted from significant: ic=1 ai=0.4]

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China's retail sector to boost innovation with new guidelines

COVERAGE [1]

  1. 36氪 (36Kr) TIER_1 中文(ZH) ·

    Ministry of Commerce and 8 other departments: Prohibit platform operators from forcing or disguisedly forcing merchants to bear subsidies or participate in promotional activities

    36氪获悉,商务部等9部门印发关于加快零售业创新发展的意见,其中提出,支持品牌商构建合理价格体系,通过完善定价策略缩小线上线下价差。落实《互联网平台价格行为规则》《网络交易平台规则监督管理办法》,引导平台经营者自觉规范价格和补贴行为。重点整治虚假宣传、虚假促销、虚假打折和不公平定价行为。推动落实明码标价,公示促销活动规则、期限、适用范围,禁止平台经营者强制或变相强制商户承担补贴、参与促销活动,向商户转嫁促销成本,以及“0元购”等行为。