The MTR Corporation Limited in Hong Kong has launched a new campaign to encourage passengers to stop walking on escalators, a habit that has led to over 500 accidents annually. The campaign features veteran actor Kent Cheng, who uses a catchphrase from a past role to promote the new safety measure. While the MTR aims to shift the norm from "stand on the right, walk on the left" to "stand on both sides" for increased safety and efficiency, changing deeply ingrained habits will require creative approaches beyond just safety messaging. AI
RANK_REASON This is a public service campaign by a transportation operator, not a core AI development or release.
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