The airline industry is struggling with low profit margins, earning significantly less per passenger than third-party booking platforms. This is largely due to the fragmentation of the customer journey, where intermediaries capture substantial revenue that could otherwise go to the airlines. Modern retailing, through initiatives like IATA's "Offers and Orders," aims to consolidate the entire travel experience under the airline's control, enabling them to capture more of the total travel wallet and improve profitability. AI
IMPACT Modern AI-powered retailing solutions could significantly boost airline profitability by consolidating customer journeys and ancillary services.
RANK_REASON Article discusses industry trends and potential solutions rather than a specific event.
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