Gyms emerge as Gen Z's new social hub, outpacing VC investment

Gyms and health clubs are experiencing a resurgence in popularity, with Americans making nearly 7 billion visits in 2025, a record high. This trend is particularly strong among Gen Z, who are increasingly using these facilities as social hubs, akin to traditional "third places" like bars or cafes. Despite this boom in physical attendance and community building, venture capital has largely overlooked the operational side, focusing instead on wearable technology and software platforms. AI

RANK_REASON The article discusses a trend in consumer behavior and its implications for venture capital, rather than announcing a new product, research, or regulatory action.

Read on Forbes — Innovation →

• Bloomberg
• ClassPass
• CNBC
• Collaborative Fund
• EGYM
• Gen Z
• Glo30
• Health & Fitness Association
• Life Time
• Mindbody
• Mubadala Investment Company
• Oura
• Qatar Investment Authority
• Ray Oldenburg
• Sequoia Capital
• Strava
• The Cigna Group

• other
• product
• funding

AI-generated summary · Google Gemini · from 1 sources. How we write summaries →