Sega is facing renewed criticism for allegedly using generative AI in the creation of promotional keychains for the Dreamcast game "Crazy Taxi: World Tour." This follows previous backlash over the use of GenAI in the game itself, which the company later retracted. The new controversy centers on the visual style of the keychains, which some observers believe were generated using AI. AI
IMPACT Potential for increased scrutiny on AI use in game marketing and merchandise.
RANK_REASON The article discusses the use of GenAI in promotional materials for a video game, which falls under AI-adjacent product news.
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