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commentary · [1 source] · · 中文(ZH) 今天,我们还需要时尚吗? — Barbara Amiel
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Fashion industry grapples with digital disruption and changing media landscape

The article discusses the evolving landscape of the fashion industry, particularly the impact of the internet and social media on traditional fashion magazines. It contrasts the top-down control of fashion in earlier eras with the current decentralized trends driven by platforms like TikTok and Instagram. The piece highlights how fashion magazines are adapting, with one example, "RUNWAY," striving to maintain its role in presenting fashion events despite changing media dynamics. AI

Summary written by gemini-2.5-flash-lite from 1 source. How we write summaries →

IMPACT Discusses the impact of digital platforms on traditional media, a trend amplified by AI-driven content creation and distribution.

RANK_REASON The item is an opinion piece discussing industry trends and challenges.

Read on 36氪 (36Kr) →

COVERAGE [1]

  1. 36氪 (36Kr) TIER_1 中文(ZH) ·

    Do we still need fashion today? — Barbara Amiel

    前作营造了一个时尚王国,身处其中的每个人都努力维持着这套独特的穿着乃至行事规则,而米兰达对此具有最高解释权。有意思的是,iPhone于次年面世,紧接着移动互联网袭来,时尚界自上而下的传播逻辑与链条,开始被各种去中心化的观点及趋势所瓦解。 到了续作里,时尚王国的维护者们多少都有点无所适从。很多媒体在问,TikTok、Instagram上KOL那么多,时尚杂志怎么办? 《RUNWAY》的答案是,坚持“手搓”呈现时尚盛典。虽然在非洲待4周拍时尚大片的经历已成历史,如今最常见的情况是在棚里拍两天,还根本得不到什么关注。但只要有机会,还是要回到时尚的发源地米兰,在