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Google AI Overviews slash publisher clicks by 39.8% in study

By PulseAugur Editorial · [1 sources] ·

A randomized study has revealed that Google's AI Overviews significantly reduce traffic to publishers. The experiment found a 39.8% decrease in outbound clicks to publisher websites and a 34.5% increase in zero-click searches, indicating that users are finding answers directly within Google's AI-generated summaries. AI

IMPACT This study highlights a potential negative impact on content creators and publishers, suggesting a shift in how users access information online.

RANK_REASON First randomized study on AI Overviews impact on publisher clicks. [lever_c_demoted from research: ic=1 ai=0.7]

Read on Mastodon — fosstodon.org →

AI-generated summary · Google Gemini · from 1 sources. How we write summaries →

Google AI Overviews slash publisher clicks by 39.8% in study

COVERAGE [1]

  1. Mastodon — fosstodon.org TIER_1 English(EN) · [email protected] ·

    AI Overviews cut publisher clicks 39.8% in first randomized study: A randomized experiment produces the first causal figure for Google AI Overviews, cutting out

    AI Overviews cut publisher clicks 39.8% in first randomized study: A randomized experiment produces the first causal figure for Google AI Overviews, cutting outbound publisher clicks 39.8% and lifting zero-click searches 34.5%. https:// ppc.land/ai-overviews-cut-publ isher-clicks…

    LINKS ppc.land/ai-overviews-cut-publisher-click…

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