Amazon has expanded its AI-powered price history feature to display a full year of price changes for products. This enhancement allows users to track price fluctuations over 365 days, in addition to the previous 30 and 90-day views. The update is available in the US, UK, and India and comes shortly before Amazon's Prime Day event. AI
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IMPACT Enhances consumer insight into pricing trends, potentially influencing purchasing decisions around major sales events.
RANK_REASON This is an update to an existing product feature, not a new product or paradigm shift.