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Consumers distrust AI-generated marketing, study finds

A recent survey indicates that consumers are largely unimpressed with AI-generated marketing content. Only a small fraction, 7%, reported increased trust in brands using such content, while a significant 31% stated it actually decreased their trust. This suggests a current disconnect between brands leveraging AI for marketing and consumer perception. AI

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IMPACT AI-generated marketing content may face consumer skepticism, potentially impacting brand trust and campaign effectiveness.

RANK_REASON The cluster contains an opinion piece based on survey data about AI-generated marketing.

Read on Mastodon — fosstodon.org →

Consumers distrust AI-generated marketing, study finds

COVERAGE [1]

  1. Mastodon — fosstodon.org TIER_1 · [email protected] ·

    Shoppers aren't impressed by # AI -generated marketing Only 7% of consumers say visible AI-generated marketing content makes them trust a brand more, while 31%

    Shoppers aren't impressed by # AI -generated marketing Only 7% of consumers say visible AI-generated marketing content makes them trust a brand more, while 31% say it makes them trust the brand less https:// content-na1.emarketer.com/shop pers-aren-t-impressed-by-ai-generated-mar…