Adobe is developing "agentic sites" that dynamically assemble web pages tailored to individual user intents in real-time. This approach, dubbed "audience of one," uses LLMs to retrieve and compose content from a company's existing corpus based on browsing behavior and search queries. While still in experimental stages, Adobe believes this technology is present now, with potential applications in e-commerce and beyond, aiming for page generation within one to two seconds at a cost of a few cents per page. AI
IMPACT This could fundamentally change how websites are built and experienced, moving from static pages to dynamic, user-specific compositions.
RANK_REASON The item describes a new product concept and experimental technology from a major company, but not a broad release or a significant industry shift.
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