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US World Cup excitement grows, but soccer struggles for mainstream appeal

A recent poll indicates that while the World Cup has generated excitement among soccer fans and piqued the interest of many Americans, the sport still faces a significant challenge in achieving mainstream popularity in the United States. Despite the U.S. men's national team's strong performance and advancement to the knockout rounds, a majority of Americans do not consider themselves soccer fans. While many anticipate the World Cup will boost overall interest in soccer, personal engagement remains relatively low for the general population. AI

RANK_REASON The article discusses public opinion and interest in a sport, rather than a new release, significant industry move, or research finding.

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US World Cup excitement grows, but soccer struggles for mainstream appeal

COVERAGE [1]

  1. Fortune TIER_1 English(EN) · Linley Sanders, The Associated Press ·

    The World Cup is a smash but America still isn’t a soccer country, poll suggests

    Just 17% of U.S. adults are highly excited despite USMNT momentum, as betting and social media—not fandom—drive engagement