X is making a renewed effort to boost live video content by offering creator payouts and introducing a new tool called Live Studio. The company has allocated $1 million to incentivize creators to stream on the platform, with more details on the payout structure to be released soon. Live Studio provides creators with tools to manage their streams, including scheduling, audience controls, and real-time analytics, though access to live streaming features requires an X Premium subscription. AI
IMPACT Enhances creator tools on social media platforms, potentially increasing engagement with live content.
RANK_REASON Launch of a new tool (Live Studio) and creator incentive program by a social media platform.
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