Meta reportedly hired hundreds of contractors through a service company called Covalen to pose as minors online. The goal was to gather data on how children interact with Meta's platforms, particularly regarding advertising. This operation aimed to understand user engagement and potentially improve ad targeting for younger demographics. AI
IMPACT Raises concerns about data collection methods and ethical implications of AI-driven advertising.
RANK_REASON News report about alleged company practices, not a direct release or policy announcement.
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