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中文(ZH) 古茗即饮饮料将上线零售渠道，从门店迈向货架的一大步｜ 独家

Guming RTD beverages to enter retail, leveraging HPP tech and cold chain

By PulseAugur Editorial · [1 sources] ·

Guming, a popular Chinese tea drink chain, is expanding its ready-to-drink (RTD) beverages into retail channels, starting with Guangzhou, Shenzhen, Hong Kong, Wenling, and Hangzhou. The company, which launched its HPP (High-Pressure Processing) juices in December, will now offer these products in convenience stores and supermarkets. This move leverages Guming's existing cold chain infrastructure and HPP production capabilities, aiming to establish a AI

RANK_REASON Expansion of a major beverage chain into new retail channels. [lever_c_demoted from significant: ic=1 ai=0.0]

Read on 36氪 (36Kr) →

AI-generated summary · Google Gemini · from 1 sources. How we write summaries →

Guming RTD beverages to enter retail, leveraging HPP tech and cold chain

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Expansion of a major beverage chain into new retail channels. [lever_c_demoted from significant: ic=1 ai=0.0]
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Only one publisher covered this so far. Single-source stories can still rank when the publisher is high-authority, but they lack cross-source corroboration.
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product, infra
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Low
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74 days old
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COVERAGE [1]

  1. 36氪 (36Kr) TIER_1 中文(ZH) ·

    Guming ready-to-drink beverages to launch on retail channels, a big step from stores to shelves | Exclusive

    <p>文｜钟艺璇</p> <p>编辑｜乔芊</p> <p><strong>36氪独家获悉，古茗RTD（即饮）饮料即将进入零售渠道，目前选定上线城市为广州、深圳、香港、温岭以及杭州。该项目在古茗级别为S级。</strong></p> <p>去年12月，古茗正式上线即饮饮料，但渠道仅限于古茗门店销售。目前已经推出苹果汁、羽衣甘蓝果蔬汁、泰橘汁、七重果蔬汁四种产品，皆采用HPP技术。</p> <p>HPP全称超高压冷杀菌技术，是目前果汁加工赛道等级最高的非热保鲜工艺，其口味接近鲜榨果汁。但HPP设备本身投入门槛较高，且由于工艺原因，必须全程恒温冷藏，国内大多数…

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