The UK's competition regulator is proposing new rules that would compel Apple and Google to allow app developers to direct users to payment options outside of their respective app stores. This initiative aims to foster greater competition within the digital marketplace and potentially lower the fees charged to developers. The proposed changes also extend to enabling third-party access to NFC technology for payment services. AI
RANK_REASON Regulatory action by a national competition authority impacting major tech platforms. [lever_c_demoted from significant: ic=1 ai=0.1]
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