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China's auto market braces for price war amid slowing sales and consolidation

The Chinese automotive market is facing a potential resurgence of intense price wars due to slowing car sales, according to a forecast by AlixPartners. The consultancy predicts that nearly all of the country's approximately 100 car manufacturers will be affected by this competition. AlixPartners anticipates 24.6 million light vehicle deliveries this year, with 10 million slated for export, while domestic deliveries are expected to drop by 27.7% year-on-year. The firm highlights that future profitability will depend on operational efficiency, rapid product cycle adaptation, and integrated commercialization, suggesting a widening gap between leading companies and the rest of the industry, leading to inevitable consolidation. AI

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China's auto market braces for price war amid slowing sales and consolidation

COVERAGE [1]

  1. SCMP — Tech TIER_1 English(EN) · Daniel Ren ·

    Will slowing car sales in China reignite brutal price war in crowded market?

    In the most bearish Chinese car market forecast by an international bank or consultancy, AlixPartners has predicted that deliveries will fall by 10 per cent this year on the back of a shaky economy and softening government support. Weak buying interest was likely to fuel a brutal…