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中文(ZH) 老凤祥终止入股迈巴赫奢侈品亚太，改签中国区品牌代理协议

Lao Feng Xiang shifts Maybach partnership from equity to agency in China

By PulseAugur Editorial · [1 sources] ·

Lao Feng Xiang Company Limited has terminated its investment in Maybach Luxury Goods Asia Pacific (MAP). Instead, a subsidiary of Lao Feng Xiang will sign a brand agency agreement with Maybach Trading (Shanghai) Co., Ltd. This shifts the collaboration from equity investment to brand agency, narrowing the business scope from the Asia-Pacific region to solely the Chinese market. AI

RANK_REASON This is a business partnership change for a luxury brand, not a core AI development or release.

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AI-generated summary · Google Gemini · from 1 sources. How we write summaries →

Lao Feng Xiang shifts Maybach partnership from equity to agency in China

COVERAGE [1]

  1. 36氪 (36Kr) TIER_1 中文(ZH) ·

    Lao Feng Xiang terminates investment in Maybach Luxury Goods Asia Pacific, signs China region brand agency agreement instead

    老凤祥公告，下属子公司终止投资迈巴赫奢侈品亚太（MAP）的股权，改为与迈巴赫商贸（上海）有限公司（以下简称“迈巴赫商贸（上海） ” ）签署新的《品牌代理协议》。据最新公告，迈巴赫奢侈品公司授权其在中国上海设立的控股子公司迈巴赫商贸（上海）开展迈巴赫奢侈品在中国的商业活动。迈巴赫奢侈品亚太（MAP）原商业模式、业务范围、品牌商标授权条件等将发生重大变化。基于此，为继续开展迈巴赫奢侈品在中国的品牌代理业务，老凤祥香港公司终止投资迈巴赫奢侈品亚太（MAP）的股权，由另一子公司老凤祥臻品商贸有限公司与迈巴赫商贸（上海）签署新的《品牌代理协议》 。这意味着老凤祥与…

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