Customer service is brand proof, not a cost center

By PulseAugur Editorial · [1 sources] · 2026-07-01 02:01

Customer service is often viewed as a cost center by companies, but this perspective overlooks its crucial role as a representation of a brand's identity and trustworthiness. Joseph Michelli emphasizes that service should be intentionally designed, as a lack of deliberate effort in this area can lead to a loss of customer trust. AI

RANK_REASON The item is an opinion piece from a social media platform about customer service strategy.

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Mastodon — mastodon.social TIER_1 English(EN) · wdanielcoxiii · 2026-07-01 02:01

“Most companies still treat customer service like a cost center. That’s the mindset problem. Service is not a department. It’s the visible proof of your brand.

“Most companies still treat customer service like a cost center. That’s the mindset problem. Service is not a department. It’s the visible proof of your brand. If it’s not designed intentionally, you’re paying to lose trust.” -Joseph Michelli # AI # CX # Leadership # WDanielCoxII…

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“Most companies still treat customer service like a cost center. That’s the mindset problem. Service is not a department. It’s the visible proof of your brand.

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