Large food and beverage companies are struggling with product innovation due to a disconnect between R&D and consumer needs, rather than a lack of scientific capability. This structural issue, exacerbated by a failure to translate technical findings into business language, leads to slow execution and diluted ideas. Companies that succeed prioritize consumer understanding and foster collaboration between marketing, R&D, and operations, implementing learning cycles to avoid repeated mistakes. AI
IMPACT AI can accelerate ideation, but the food industry's core innovation challenge lies in execution and consumer connection, not technology.
RANK_REASON Opinion piece discussing industry-wide structural issues rather than a specific event.
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