New CAPS Framework Explains Multi-Platform AIGC Use

This paper introduces a new theoretical framework, the Cognitive-Affective Personality System (CAPS) perspective, to understand why users engage with multiple AI-generated content (AIGC) platforms. The research proposes a three-stage model integrating Optimum Stimulation Level (OSL) theory, complementarity theory, and perceived value theory. Findings indicate that OSL positively influences perceived complementarity, which in turn enhances epistemic value, ultimately predicting multi-homing intention. Social influence also plays a significant role in users' decisions to use multiple platforms. AI

IMPACT Provides a theoretical lens for understanding user behavior across multiple AI-generated content platforms.

RANK_REASON Academic paper presenting a new theoretical framework and empirical model. [lever_c_demoted from research: ic=1 ai=1.0]

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