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Hugo spritz surges in popularity, challenging Aperol's summer dominance

By PulseAugur Editorial · [1 sources] ·

The Hugo spritz, a cocktail made with Prosecco, elderflower liqueur, and soda water, is gaining significant popularity as a summer drink, potentially replacing the traditional Aperol spritz. Search interest for "how to make a Hugo spritz at home" has surged by 2,200% in the past month, and in several U.S. states, "Hugo spritz" is now searched more frequently than "Aperol spritz." This trend is reflected in cocktail bars, where the Hugo spritz has become a top seller. AI

RANK_REASON Article discusses a trend in consumer product popularity based on search data and expert opinion, rather than a new product release or core AI development.

Read on Axios Technology →

AI-generated summary · Google Gemini · from 1 sources. How we write summaries →

Hugo spritz surges in popularity, challenging Aperol's summer dominance

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Article discusses a trend in consumer product popularity based on search data and expert opinion, rather than a new product release or core AI development.
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COVERAGE [1]

  1. Axios Technology TIER_1 English(EN) · Carly Mallenbaum ·

    The spritz drink replacing Aperol

    <p>The spritz is looking a little less orange these days.</p><p><strong>The big picture: </strong>Although Aperol spritz remains a warm-weather staple, the pale green Hugo spritz — typically made with Prosecco, elderflower liqueur and soda water with mint and lime for garnish — i…

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