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中文(ZH) 压缩画饼式销售空间,分红险演示利率上限将调整

China lowers participating life insurance illustrated rate cap to 3.5%

Starting July 1st, the maximum illustrated interest rate for participating life insurance policies in China will be lowered from 3.9% to 3.5%. Insurance companies must adjust or discontinue products exceeding this new cap by June 30th. This change aims to reduce the space for speculative sales tactics, as the adjustment does not affect the contractually guaranteed rates, meaning actual consumer returns may not necessarily decrease. AI

RANK_REASON Policy change impacting a financial product with a specific date and rate adjustment. [lever_c_demoted from significant: ic=1 ai=0.1]

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China lowers participating life insurance illustrated rate cap to 3.5%

COVERAGE [1]

  1. 36氪 (36Kr) TIER_1 中文(ZH) ·

    Compressing the pie-in-the-sky sales space, the upper limit of dividend insurance demonstration interest rates will be adjusted

    7月1日起,全市场在售分红险演示利率上限将由3.9%下调至3.5%。各家保险公司高于3.5%演示利率的产品需要在6月30日前完成变更备案,或报送停售。由于这一利率上限下调关口将至,带有“即将降息”“不容错过”“倒计时”“绝版”“最后上车机会”等字眼的保险营销文案活跃在朋友圈和社交平台。对消费者来说,此次调整会否如保险营销文案所说,需要欲购从速、赶紧上车?演示利率上限的下调,是否意味着消费者实际收益的缩水?调研发现,此次调整,并不影响分红险的合同约定利率,所以未必会影响消费者的实际收益,更多是压缩了画饼式销售的空间。(中证网)