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Nvidia revives RTX 3060 12GB amid AI chip demand

Nvidia is reintroducing the legacy RTX 3060 12GB graphics card to the retail market, five years after its initial launch. This move appears to be a strategy to address potential pricing and availability issues with newer RTX 50-series cards, especially as demand for AI-focused GPUs increases. The resurrected RTX 3060 is priced around $339, which is only slightly less than newer, more capable models like the RTX 5060, and lacks support for advanced features like DLSS 4.5 Frame Generation. AI

IMPACT May offer a budget option for gamers as AI chip demand strains supply of newer GPUs.

RANK_REASON This is a re-release of an older product, not a new frontier release or significant industry event.

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Nvidia revives RTX 3060 12GB amid AI chip demand

COVERAGE [1]

  1. Tom's Hardware TIER_1 English(EN) · Jeffrey Kampman ·

    Legacy Nvidia RTX 3060 12GB returns to retail five years after original launch, priced at $339 — resurrected GPU strategy that Jensen called a 'good idea' apparently comes to fruition

    After Nvidia CEO Jensen Huang said that "it's a good idea" to consider re-introducing older GPUs made on trailing process nodes, the five-year-old RTX 3060 is back on e-tailer shelves, priced at $339.