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中文(ZH) 一线对谈丨「龙虾」过后,百度不想再卷Token了

Baidu shifts AI focus from tokens to active agents

Baidu is shifting its focus in the AI industry from token consumption and pricing wars to a new metric: Daily Active Agents (DAA). This metric aims to measure the true value and ongoing utility of AI agents in enterprise applications, moving beyond simple resource usage. Baidu believes that long-term success lies in integrating AI agents into core business processes, where they can continuously create value, rather than just selling computing resources. AI

IMPACT Shifts focus to agent utility and value creation, potentially influencing how AI adoption is measured and prioritized by enterprises.

RANK_REASON Interview with an executive discussing industry trends and company strategy.

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Baidu shifts AI focus from tokens to active agents

COVERAGE [1]

  1. 雷峰网 (Leiphone) TIER_1 中文(ZH) ·

    First-line Dialogue | After "Lobster", Baidu Doesn't Want to Compete on Tokens Anymore

    <p>李彦宏第一次提到<strong>“DAA”这个新词,</strong>是今年元旦前后,在百度内部的一次汇报会上。</p><p>当时团队展示了一家车企的智能体应用情况,汇报中列出了调用次数、Token消耗等常见指标。李彦宏却追问了一个问题:有多少个智能体在活跃?</p><p>后来,这个问题逐渐演变成了 Create 大会上被正式提出的 <strong>DAA(Daily Active Agent,日活跃智能体数)。</strong></p><p>如果说移动互联网时代最重要的指标是 DAU,那么在智能体时代,百度试图用 DAA 去回答另一件事:究竟有多…