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Philippines launches domestic tourism drive amid high travel costs

The Philippines' Department of Tourism has launched a new campaign, "Discover More to Love," aimed at encouraging domestic travel among Filipinos. This initiative offers discounted packages for hotels and flights, complementing the existing "Love the Philippines" campaign focused on attracting foreign tourists. However, the campaign faces challenges as domestic destinations like Batanes are significantly more expensive than international options such as Taipei. AI

RANK_REASON The item discusses a marketing campaign and its challenges, which falls under a product/service offering rather than a core AI development or significant industry shift.

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Philippines launches domestic tourism drive amid high travel costs

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COVERAGE [1]

  1. SCMP — Tech TIER_1 English(EN) · Sam Beltran ·

    Why would Filipinos holiday at home if abroad is cheaper?

    Earlier this year, a screenshot of a domestic airfare went viral in the Philippines for all the wrong reasons. The flight was from Manila to Batanes, the country’s remote northern tip. The price: 27,000 pesos (US$440) – enough to fly to Taipei or Hanoi, check into a decent hotel …