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中文(ZH) 中国卖家涌向拉美:高增长与合规门槛齐升丨最前线

Chinese sellers flock to Latin America amid e-commerce boom and rising compliance

Chinese sellers are increasingly targeting the Latin American market, drawn by high growth potential and Amazon's new "Latin America Express Plan." This initiative, announced by Amazon Global Selling, aims to support 3,000 Chinese brands by 2026 with services like local company registration, tax solutions, subsidies, and logistics support. Despite the opportunities, sellers face rising compliance hurdles, particularly in Brazil and Mexico, necessitating localized strategies for products, marketing, and logistics to succeed in this rapidly expanding e-commerce region. AI

RANK_REASON This article discusses a platform initiative (Amazon's plan) to facilitate sellers entering a new market, rather than a core AI release or significant industry-wide event.

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Chinese sellers flock to Latin America amid e-commerce boom and rising compliance

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  1. 36氪 (36Kr) TIER_1 中文(ZH) ·

    Chinese Sellers Flood Latin America: High Growth and Compliance Thresholds Rise Simultaneously | Frontline

    <p>作者丨欧雪</p> <p>编辑丨袁斯来</p> <p>6月26日,亚马逊全球开店在杭州宣布推出“拉美速通计划”,计划在2026年内面向3000个具备长期投入意愿的中国品牌,提供巴西本土公司注册协助、墨西哥RFC税号解决方案、最高12000美元补贴及物流费用减免等支持,帮助卖家全面扎根拉美市场。</p> <p>拉美正在成为跨境电商的新热土。据eMarketer数据,2025年拉美零售电商市场规模接近1900亿美元,增速是全球平均水平的1.5倍,其中巴西和墨西哥贡献了绝大部分销售额。</p> <p>亚马逊数据也印证了这一增长趋势:2026年第一季度,新…