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Amazon Prime Day spending hits $26.4B, beating estimates

By PulseAugur Editorial · [1 sources] ·

Amazon's Prime Day sale generated $26.4 billion in US online spending, slightly exceeding Adobe's projection. While overall spending increased by 9.3% compared to the previous year, consumer research indicates that the average household spent less, down 8.3%. Discounts were comparable to last year, with 'buy now, pay later' services accounting for 6.6% of orders. AI

IMPACT Provides insights into consumer spending habits and the effectiveness of e-commerce promotions.

RANK_REASON This is a report on a retail event and its spending metrics, not a core AI development.

Read on Fortune →

AI-generated summary · Google Gemini · from 1 sources. How we write summaries →

Amazon Prime Day spending hits $26.4B, beating estimates

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Tool
This is a report on a retail event and its spending metrics, not a core AI development.
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product, other
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Full methodology in our editorial standards.

COVERAGE [1]

  1. Fortune TIER_1 English(EN) · Spencer Soper, Bloomberg ·

    Amazon Prime Day total online spending surpasses Adobe estimate

    Total spending for the period was up 9.3% from last year’s Prime Day sale held in July, according to Adobe.

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